Keeping a Close Watch on Consumer Privacy


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Like all other parts of business, best practices in consumer privacy can ensure your organization’s prosperity in the long run. With better protection provided to your consumers, you can be sure of the fact that they will keep consuming your products and using your services. This also means that your consumers won’t be afraid to invest their money in your business.

Almost every technologically able house in this world is hooked on Facebook these days. And so, business owners and managerial personnel tend to connect with their customers through social media. What many people fail to recognize is the fact that a lot of personal information is released on Facebook that can be easily compromised. Consumer information like credit card history and other electronic codes are stored in the social media and can be easily accessed by anyone intending on committing fraud.

Therefore, the need to protect consumer privacy has increased even more than ever before. When someone creates an account on socializing websites like Facebook, it begins a process known as “instant personalization”. This process enables other websites to access your key information.

For example, when you’ve clicked on an advertisement being displayed on the website, you’re automatically taken to another linked site that has access to vital information like your name and address for emailing. This also enables a website to search into your browser history looking for websites where you’ve purchased something online and given your details of the credit card.

Through ‘instant personalization’ Facebook is allowing precious consumer information to be distributed among the public.

Furthermore, about more than a hundred million Facebookers are facing the risk of being targeted by a virus named as “Koobface”. This virus sends messages to inboxes of the users and claims to be sent by someone you know i.e. a friend from Facebook.

Users are requested to click on a particular link stating the presence of videos that feature them. Comments such as you’re looking funny or awesome seem to attract a user to click on a video that’s titled with a pseudonym.

When a particular user tries to watch his so-called video, an option for downloading the most recent version of the Adobe flash player is introduced. Hence by clicking on the download link, the virus spreads through his or her computer. The virus lays low until you’ve made an online purchase and uses your card details to commit deceit.

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